They focus on marketing strategies that successfully connect Japan with global markets using creativity and storytelling. Their key techniques help business-to-business companies make a strong impact in Japan. With over 15 years of experience, they are skilled at helping international brands meet their business goals.

Custom Media combines creative ideas and data-focused tactics to deliver real results for clients like Grand Thornton, Mori Building, BMW, and Mitsubishi Estate.

Find out how Custom Media improved the loading speeds of their clients’ websites, maintaining 99.9% uptime throughout the year. In our talk with Brian Susantio, Custom Media’s Chief Technology Officer, we discover how dependable and secure website hosting can significantly boost your business.

Snapshot

• Industry: B2B Marketing Agency
• Business size: 30 team members

The problem

Initially, the company relied on Amazon Web Services with WHM and cPanel on CloudLinux for hosting services. Despite efficient resource allocation and software flexibility, they hit a major roadblock.

“Our big clients with high-traffic websites started having issues. We kept getting these recurring ‘resource limit exceeded’ errors. Imagine trying to fill up a cup with a fire hose – that’s how overwhelmed our servers were. The lack of efficient caching, CDN, and backup clusters worsened the problem.”

Custom Media reached the breaking point when an automated system upgrade led to a catastrophic 48-hour server downtime that put everything on the line.

The solution

Faced with the looming threat of another catastrophic server crash, Custom Media made a pivotal decision: to migrate to Kinsta’s Managed WordPress hosting.

Custom Media didn’t want to take a chance. A second major server crash could put them out of business. So, they were determined to find a managed WordPress host. After careful consideration, Kinsta came out on top. Why?

Custom Media chose Kinsta for its reliable hosting that could handle their growing needs and high traffic.

Every WordPress plan at Kinsta includes over $275 worth of premium features. The list includes daily backups, caching, CDN, and 24/7 support– everything they were looking for. Brian shares how Kinsta has saved them time and resources while streamlining their operations:

“When we had our new PHP developer, we couldn’t believe how seamless the experience was. He found the 24/7 expert support very helpful during his initial onboarding. The MyKinsta dashboard is so easy to use that it has simplified our team’s workflow.”

“One of our most notable success stories was a project with West Canada Homes, a company that builds luxury homes in Niseko. In addition to creating a new logo, marketing materials, and coffee table book, we created a custom new website showcasing their outstanding properties. We’re proud to host this site on Kinsta.”

The result

Before Kinsta, we were dealing with downtime and problem after problem with our websites. But now, with Kinsta as our partner, we no longer have to worry about technical issues. We can now focus on delivering the high-quality service we promise our customers.

“Our clients, especially those with larger websites, immediately noticed remarkable changes. Not only were they faster, but our clients found that their sites were easier to manage and more responsive. It was a clear win for their experience. This has had a positive impact on our overall website performance,” said Brian.

With Kinsta’s 99.9% uptime guarantee, Custom Media is confident they are in good hands. Hosting with Kinsta means their sites are built on a container-based infrastructure powered by Google Cloud Platform’s fastest machines and Cloudflare, ensuring enterprise-level security and performance.

Custom Media has saved a lot of effort that would have gone into managing these systems, with Kinsta handling the technical side. This allowed them to focus on their core strengths in marketing and storytelling while confidently relying on Kinsta for technical expertise and support.

Expanding client offerings

With MyKinsta dashboard and Kinsta’s APM tool, Custom Media is able to manage resources more effectively. They now provide custom hosting packages based on each client’s website traffic and disk space needs, a customization level not possible with their previous host.

By using Kinsta’s managed WordPress hosting, which includes special features like caching and CDN, Custom Media has improved what they offer to their clients. This partnership has made their work easier, reduced their workload, and given them more confidence in their client relationships. Custom Media has been able to add more services and work more efficiently, doing more with less.

Now, they can concentrate on other vital parts of their business and better meet a wide range of client needs and preferences.

The conclusion

Custom Media’s migration to Kinsta boosted its reputation as a leading B2B marketing agency in Japan. With Kinsta’s managed WordPress hosting, they’ve fixed critical technical issues, resulting in 20% faster sites and a 10% increase in revenue. With a powerful infrastructure backing up its platform, Custom Media can focus on its core mission of bridging Japan to international markets.

“For unmatched reliability and exceptional support in hosting, Kinsta is the go-to choice.”

Brian Susantio, CTO
Custom Media KK

The post Custom Media expands client offerings with Kinsta appeared first on Kinsta®.

Founded in 2014 by Tomaso Greco and Emanuela Furiosi, Bookabook quickly gained recognition and became Italy’s first publishing house to actively engage readers in the book-publishing process.

By 2015, Bookabook had already caught international attention, becoming a finalist for the Renew the Book Innovation Award. With one of Europe’s largest reader communities, its authors have garnered prestigious awards, and the team frequently speaks at book fairs and universities.

The pinnacle of their achievements came in 2020 when Bookabook won the Innovation Business Award in the Culture & Tourism category at the National ANGI Award.

Today, as a leading force in Italy’s publishing industry, Bookabook relies on Kinsta for a fast, secure, and reliable website. This allows them to innovate in the publishing industry, free from technical worries.

Snapshot

• Industry: Publishing
• Business Size: 10+ team members

The Problem

Bookabook needed a hosting provider that could easily manage sudden traffic spikes and support interactive site features—challenges their old host couldn’t handle.

Bookabook aims to revolutionize the traditional publishing model. A community of readers gets a first look at an unpublished manuscript and then chooses which books to publish. Authors can create communities and hold crowdfunding campaigns. But this engaging and interactive platform has its challenges.

Tomaso and Emanuela knew they needed reliable and fast hosting for their growing platform. Readers should easily preview books, interact with the community, and support their favorites—all with blazing-fast speed, as a slow site could turn them away.

“To keep our online community active and handle a high volume of people visiting the site at the same time, we need a fast and reliable hosting service. This will make sure everyone has a smooth experience while browsing our site,” Emanuela shared.

Additionally, Bookabook needed a site that could handle sudden traffic surges, especially when authors get media attention.

The Solution

Switching to Kinsta cleared the way for Bookabook’s growth—now with a faster website and streamlined operations, they’ve published over 350 books and secured partnerships with more than 1,000 libraries.

Emanuela Furiosi from Bookabook reflected on their early days: “Before Kinsta, growing and trying new things was a struggle. We needed a partner aligned with our vision for innovating in publishing.”

Moving to Kinsta was easy and quick, even with a large community of readers. They instantly noticed a difference. The pages loaded in a snap and could handle a large crowd of visitors.

This unlocked new possibilities for Bookabook. Readers became more actively involved in the publishing process, from proofreading to cover design, allowing the company to better support a growing roster of authors.

“One aspect that sets Bookabook apart is, in fact, the support it offers to authors of published books, even long after publication, with services that include marketing and book circulation. Without a solid digital infrastructure, all this would not have been possible.”

Working with Kinsta helped Bookabook overcome technical problems and do much more. Now, they’ve published over 350 books and partnered with more than 1,000 libraries.

The Result

With Kinsta managing the tech side, Bookabook freed up resources, allowing them to increase author royalties by 50% and optimize their workflows. This led to stronger author partnerships and a spike in pre-orders.

Bookabook trusts Kinsta for a secure and reliable site, while they focus on nurturing meaningful relationships with their community of authors and readers.

“Thanks to Kinsta lightening our load, we can now offer authors more competitive deals, like royalties up to 50% of the cover price,” says Emanuela Furiosi, Bookabook’s co-founder. “This helps us build stronger partnerships in the complex world of publishing.”

On the reader front, Lead Editor Giulia Corazza notes, “Kinsta allows us to concentrate on enhancing the reader experience. It’s now easier to meet their needs, and we’ve seen an uptick in pre-orders, thanks to the variety of payment options available, including multiple credit cards and Paypal.”

With the easy-to-use MyKinsta dashboard and tools, Bookabook has established a more streamlined operational workflow. “Our developers worked closely with Kinsta every day. This helped us make our book evaluation process the way we wanted, avoiding any slowdowns or technical problems.” This allowed them to automate parts of their process so the editorial team could focus more on reading and reviewing manuscripts.

Moreover, Tomaso Greco says, “Thanks to Kinsta support, we can offer the best service at all times, even during high traffic peaks. This is particularly crucial for when our authors get featured on live television shows or on promotional and reading events. During those times, we experience a noticeable increase in site visits.”

And despite the surge in site visitors, Bookabook’s site performance remains consistent. “Since migrating to Kinsta, we have never received any complaints related to site performance again, which was one of our main concerns with our previous hosting provider.”

“We have been with Kinsta for years now, and we have never changed hosting provider because Kinsta guarantees a service that is absolutely in line with our readers’ needs,” Tomaso concluded.

“Thanks to Kinsta, we have been able to focus on our editorial efforts without having to worry about slowdowns or technical errors. This enables us to offer ever-new services to book authors and an ever-richer reading experience to our site visitors.”

Emanuela Furiosi, co-founder
Bookabook

The post Bookabook Raises Author Royalties by 50% After Kinsta Switch appeared first on Kinsta®.

Trango Tech takes pride in being one of the leading mobile app development companies in the US. With the latest AI, data modeling, and machine learning capabilities, they bring every concept to life within the set timeframe and budget.

Their success lies in their personalized approach. By deeply understanding each client – their uniqueness, operations, and needs – Trango Tech has fostered enduring partnerships. This close relationship with clients has helped them support over 500 businesses and grow their own team to more than 200 people in 200 cities worldwide.

What sets Trango Tech apart?

1. Skilled and certified professionals: Their team comprises some of the brightest in software development and digital transformation. Their skills and knowledge help clients overcome hurdles and achieve their goals.
2. A passion for innovation: Trango Tech constantly explores new technologies and trends to keep their clients ahead. They’re not afraid to experiment and innovate.
3. Dedication to customer satisfaction: They strive to provide the best experience for their clients, ensuring satisfaction and offering continuous support and assistance.

Find out how Trango Tech improved its website speed by 20%, significantly increasing sales. Our chat with Muhammad Bilal uncovers effective strategies that could boost your business and revenue.

Snapshot

• Industry: Software Development
• Business Size: 200+ employees

The Problem

“We realized that a change was needed when we started to lose customers because of our website’s poor performance and recurring downtime. This was a major turning point for us.”

Trango Tech struggled with its previous hosting provider, NameCheap. Muhammad Bilal shares the moments of frustration that accumulated to big losses, which pushed them to look for a new web host.

Losing Customers to a Slow Site

“Our website was painfully slow at times, and the frequent downtime was costing us business,” said Bilal. “It was hurting our clients and our business as a whole. Clearly, a change was needed when we started losing customers.”

The Challenge of Finding (Any) Support

“And every time we experience problems, getting any help was another big headache. Their support team was often slow to respond and didn’t always have the answers we needed.”

Constrained by Limited Features

Name Cheap also didn’t have some important features that Trango Tech needed. “We felt handcuffed by the limitations. Name Cheap didn’t offer some of the features that we needed, such as staging environments and automatic backups. This made it difficult for us to develop and maintain our website.”

The Solution

“We knew we needed to find a new web hosting provider who could give us the performance, reliability, and support we needed. Overall, Kinsta was the best choice for us–it checks all the boxes, plus they focus on WordPress.”

Secure infrastructure and faster load times were non-negotiables for Trango Tech. They couldn’t settle for less or compromise their clients and bottom line again.

Trango Tech sought advice from friends and peers, and Kinsta was the top recommendation. Intrigued, their team did their own research on what Kinsta had to offer.

Eventually, they tried Kinsta for themselves; they never looked back since.

Why Trango Tech Chose Kinsta

Top-Notch Performance: “Kinsta is known for its high-performance web hosting. This was our top priority, as we wanted to ensure that our website would load quickly and reliably for our users. Kinsta’s enhanced security and fast content delivery network (CDN) immediately caught their attention. It helped improve our website’s load times by delivering our static content from servers worldwide. This means that our website loads faster for visitors from all over the globe.” explains Bilal.

Reliable Hosting with 99.9% Uptime: “Kinsta also has a reputation for reliability. We needed a web host that could keep our website up and running 24/7, and Kinsta does just that and more,” he adds.

Exceptional Support: “Excellent support is important to us, as we wanted to ensure that we could get help quickly when needed. So Kinsta’s round-the-clock support gives us peace of mind.”

Premium Features Without Extra Cost: “We find the wide range of Kinsta features very helpful, especially the staging environments, automatic backups, and free SSL certificates. These features were important to us, as they make it easier to develop and maintain our website,” he notes.

WordPress Experts: “Another reason we chose Kinsta was because they’re really good with WordPress. Our website is built on WordPress, so we wanted a host that knows it well and offers the right kind of help and features,” Bilal shares.

The Result

“Switching to Kinsta made our website 20% faster, leading to a 10% increase in sales. This boost gave us extra time and resources to grow. In fact, we’re launching a new product next year, all thanks to Kinsta! They’ve gone above and beyond in hosting our WordPress sites.”

Trango Tech anticipated that Kinsta would stand out among other web hosts. What they didn’t expect, though, was the stark contrast in hosting infrastructure, features, and services. They could only think, “I wish we found Kinsta sooner!”

They were impressed with Kinsta from the get-go. Their website loaded much faster. Support tickets related to website issues dwindled significantly. Most importantly, these changes led to big wins.

Big Wins With a Fast, Reliable Website

“After switching to Kinsta, we’ve seen our sales go up by 10%. The reason is simple: our website is now much faster and more reliable.”

How fast, you say? According to Bilal, they’ve seen a 20% improvement in page load times. He shared that this was a major improvement as even their clients have noticed how much faster their sites are with Kinsta.

“We’ve also noticed a decrease in support tickets related to website performance. Now, our support team has more time to assist clients and focus on expanding the business.”

Now, Bilal and his team can freely and confidently plan for the future without any worries. “Knowing that our website can support our growth has significantly influenced our long-term goals. The savings in time and effort have allowed us to reinvest in product development and other growth areas. In fact, we’re launching a new product next year, all thanks to Kinsta!”

Maximizing the Benefits of Kinsta’s Features

Trango Tech’s upgrades in workflow go beyond just a faster, more reliable website. It’s because every WordPress plan includes more than $275 worth of premium features and tools at no extra cost.

Let’s take Kinsta’s staging environment as an example. Each WordPress install at Kinsta can have its own free WordPress staging environment, completely separate from the live production site. Bilal and his team found this very useful when working on a client site and even their own.

“When creating a client’s website, we first test everything in Kinsta’s staging area. This helps us make sure everything is perfect before going live. Also, we use the staging environment for major site updates to spot and fix issues beforehand.”

Another feature their team appreciates is Kinsta’s daily automatic backups. Each backup is a complete snapshot of a site environment’s files, database, redirects, Nginx configuration, and MyKinsta settings at the time the backup was created. And during a security breach, Kinsta’s backups proved to be crucial.

“There was this one time when we were hacked. But thanks to Kinsta’s backups, we were able to get our site back up and running quickly, which greatly minimized the damage.”

Exceptional Customer Support Experiences

And when Trango Tech encountered a challenging problem with their website, they turned to Kinsta for help. “There was one time we were having some performance issues with our website. We tried troubleshooting the problem ourselves but couldn’t figure it out. So, we reached out to Kinsta’s Support team for help.”

“Almost immediately, someone from Kinsta’s support team got back to us and started diagnosing the problem. They were able to quickly identify the root cause of the issue and resolve it.”

“This experience reinforced our confidence in Kinsta’s commitment to exceptional customer support. They are always willing to go the extra mile to help their customers succeed.”

“We have been consistently impressed with Kinsta’s customer service over the years. Their support team is always responsive and helpful, and they deeply understand WordPress and web hosting.”

“We are very happy with our decision to switch to Kinsta. They have not only met but exceeded our expectations in web hosting for our WordPress site,” Bilal concludes. He highly recommends Kinsta to any company looking for a reliable, powerful hosting solution with top-notch customer support.

“Kinsta has played a significant role in reshaping our business approach and influencing our long-term goals. We are very grateful for their partnership, and we highly recommend them to any business that is looking for a reliable and high-performance web hosting platform.”

Muhammad Bilal, AM Marketing
Trango Tech

The post Trango Tech Boosts Sales, Plans New Product Thanks to 20% Faster Hosting appeared first on Kinsta®.