Kinsta was first among Managed WordPress Hosting companies to base its infrastructure exclusively on the Google Cloud Platform (GCP). And, in an ongoing quest to deliver the fastest and most reliable hosting anywhere, we’ve built our services on GCP’s most advanced virtual machines.

Until now, the best fit for Kinsta’s hosting platform was GCP’s compute-optimized C2 machines, but a new machine type Google calls C3D is boosting VM performance again with improved hardware and a more efficient approach to I/O. In fact, our testing of C3D-based VMs saw response times improve by 20% to 50% when switching from already-fast C2 machines.

C3D Machines Already Available in Some Data Centers

These faster C3D machines are not yet available everywhere on GCP’s global network of data centers, but Kinsta is moving quickly to adopt them wherever possible.

C3D VMs are now the default hosts for new websites Kinsta customers create within the following six regional data centers:

  • North America
    • Ashburn, Virginia, USA (us-east4)
    • Council Bluffs, Iowa, USA (us-central1)
    • Moncks Corner, South Carolina, USA (us-east1)
  • Europe
    • Eemshaven, Netherlands (europe-west4)
    • St. Ghislain, Belgium (europe-west1)
  • Asia
    • Jurong West, Singapore (asia-southeast1)

Kinsta has already migrated the majority of existing sites in these data centers to the C3D platform — a process that should be completed early in the new year.

Find C3D-Boosted Data Centers in MyKinsta

When creating new sites within the MyKinsta dashboard, regions with the C3D VMs enabled are labeled as Boosted” in the Data center location drop-down:

Screenshot showing data center selection dialog in MyKinsta.
Data centers with C3D machines are flagged as “Boosted” in MyKinsta.

Kinsta will take advantage of C3D machines in other regions as Google makes them widely available in more of the 35 data centers used by our customers.

Serving Demanding Workloads With C3D Machines

Kinsta CTO Daniel Pataki says, “Real-life tests show that C3D machines can serve the same amount of requests with lower CPU usage, which translates to better spike handling and increased resilience.”

Making that happen, Pataki says, is the C3D’s AMD EPYC processor and an infrastructure processing unit (or IPU) that Google developed with Intel and which relieves the CPU of computation behind some networking, storage, and other cloud infrastructure chores.

“C3D machines take full advantage of this new architecture,” he says. “That results in maximized networking performance, isolation, and security.”

On the processing side, the C2 machines support a maximum of 60 virtual CPUs and 240 gigabytes of RAM. C3Ds can utilize six times those resources — up to 360 virtual CPUs and 2.88 terabytes of DDR5 memory.

“This allows us to serve significantly more demanding workloads,” Pataki says. “The C3D machine family gives Kinsta more flexibility to do what serves our customers’ needs best, and it also gives our customers room to grow faster on a strong foundation they can trust.”

Your Home for Fast WordPress Sites

In addition to GPC’s fastest VMs, Kinsta also takes advantage of Google’s low-latency Premium Tier network.

On top of that is our blazingly fast CDN with 260+ PoPs, HTTP/3 support, edge caching, code minification, early hints, and built-in image optimization.

Find a Managed WordPress Hosting package here at Kinsta that’s right for you.